In its continued efforts to provide an elevated banking experience, Citizens’ new 1835 Market location in Philadelphia’s Center City houses consumer, wealth and business banking offerings. Featuring state-of-the-art technology for virtual meetings, as well as spacious areas for community events, the branch needed to tightly align the intended customer experience with the brand aesthetic.
To optimize the brand purposefully both inside and out, we designed custom signage, graphics, privacy vinyl and a two-story acrylic feature wall. We focused on making the interior delightful to customers and colleagues with thoughtful touches such as branded desk sculptures, and impressive to outside passersby with dynamic digital content.
A longtime partnership continues to thrive. The success of the décor and digital expression at 1835 Market Street inspired a similar approach for another Citizens branch just a few blocks away on the same street. The Citizens Penn Center branch was completely renovated to project a digital-first impression to customers and pedestrians.