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How to Meet Customers’ Elevated Expectations During the Holidays

Retailers who anticipate a pair of intersecting trends can both capture shoppers who are ready to buy and build brand loyalty this holiday season.

First, experts are projecting increased retail spending this holiday season. Second, demanding customers want seamless, personalized experiences that engage them during their shopping journey.

In other words, the holiday season can be filled with joy for retailers who meet or exceed their customers’ expectations. But business as usual, notes Ron Lutz, EVP and chief client officer at Miller Zell, won’t get it done.

In Lutz’s column, “How to Meet Customers’ Elevated Expectations During the Holidays,” he walks retailers through steps to create exceptional customer experiences during the highly competitive holiday shopping season.

Lutz touches on personalized customer experiences, immersive technology and inventory awareness and observations focused on aligning retailers with today’s savvy, time-starved, customer service-seeking shopper. Read it here and see if your retail location is set to deliver the holiday experience shoppers crave.

As he points out, “…it’s how you make them feel during the experience that lasts and begins the journey of a brand loyal customer.”