BOPIS Solutions That Elevate the Retail Customer Experience

Buy Online, Pick Up In Store (BOPIS) is a retail fulfillment strategy that blends digital convenience with physical store efficiency.

By allowing shoppers to place orders online and retrieve them at a nearby store, retailers can reduce wait times,  create more personalized interactions at pickup and increase store revenue (85% of customers purchase other items when picking up).

Many retail teams reflexively added BOPIS during the pandemic, and post-COVID, customers see it as a clunky,  forced integration of your store. This has led to:

1. There is no (obvious) in-store strategy, and the BOPIS area looks to be separate from your retail brand. 
2. Not only is there a disconnect from the rest of the store, but a gap in the phygital experience as well.
3. It is cramped or too crowded because in-person and online ordering were underestimated. 
4. In-store associates don't have the tools to thrive, and employees are confused or harried. 
5. Missing and misguided metrics get built into the process, and retailers miss points of friction or areas of success.

Any of these sound familiar?

Avoid (or Fix) Common BOPIS Mistakes with This Guide

The BOPIS omnichannel strategy has been the key to customer satisfaction in brick-and-mortar stores over the past few years, with expectations only ever increasing. If you have questions or want a BOPIS transformation like Chick-fil-A's pickup-only location, our team is here to support your next project—just reach out!