Insights | Miller Zell

Restaurants Explore Alternatives to Raising Prices

Written by Lise Wilson | Jun 13, 2022 12:00:00 PM

Lise Wilson for QSR Magazine


It is no secret that eating both in and out have become costlier over the past two years thanks to ongoing pressures from higher fuel prices, transportation issues and a strained labor market. Quick-service brands have developed a variety of approaches to minimize passing down inflation’s impact to their customers. It just required innovative and strategic thinking that never lost sight of the most critical ingredient—customer satisfaction.

Photo Courtesy of Wing Stop