ATLANTA, Sept. 23, 2026 — Paul Wolski, SVP/Creative Director at Miller Zell, will deliver the opening keynote address at X/SPECS, a three-day, invitation-only event from Chain Store Age for top retailers, designers and suppliers on Oct. 12-14 at the Scottsdale Resort & Spa in Scottsdale, Ariz.
Wolski’s presentation, “Rethinking What Retail Design Actually Means,” is scheduled for 8:30-9:30 AM MST on Oct. 13 in the Grand Coronado Ballroom.
For over two decades with Miller Zell, Wolski has focused on activating branded environments where people shop, bank, gather and play. With a passion for storytelling and purpose-driven design, he strives to seamlessly connect strategy, creativity and pragmatic savvy into solutions that enhance, engage and elevate the user experience.
“I appreciate this opportunity to share what I hope will seem a fresh take on talking about retail challenges through a different lens,” Wolski said. “Beyond trend watching and forecasting, I want attendees to feel inspired and renewed about how they can achieve greater organizational success to win at retail.”
X/SPECS brings together retailers and businesses involved in store planning, design, construction and facilities management, with the goal of fostering networking, best-practice sharing and retail development partnerships.
This year’s focus is on the evolution of physical retail environments and the role that innovation, technologies and trends play in transforming the customer experience and physical stores.
For more information, contact Melissa Murphy, Event Director, at MMurphy@ChainStoreAge.com.