---
title: How Physical Retailers Can Attract Today’s Multichannel Shopper
description: Omnichannel is evolving as the general perception of online or in-store is growing - read how to create a seamless experience for multi-channel shoppers
---

[Insights | Miller Zell ](https://www.millerzell.com/insights)

# [How Physical Retailers Can Attract Today’s Multichannel Shopper](https://www.millerzell.com/insights/how-physical-retailers-can-attract-todays-multichannel-shopper)

 Written by [Tom Ertler](https://www.millerzell.com/insights/author/tom-ertler) | May 21, 2021 6:05:58 PM

## [Tom Ertler for Retail Customer Experience](https://www.retailcustomerexperience.com/blogs/how-physical-retailers-can-attract-todays-multichannel-shopper/)

Touchpoints are constantly changing for today's consumers. Contactless, buy online pickup in store, curbside, touchless — all of these innovations were on a slow drip until 2020. But today, these omnichannel methods of shopping are table stakes because of customers' shifting expectations. People simply like choosing how they shop — whether having goods delivered to their door, placed in their trunk or physically going into the store to get items the "old school" way.

[View full post](https://www.millerzell.com/insights/how-physical-retailers-can-attract-todays-multichannel-shopper)

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