Branch Reboot: Why Do We Need Branches, Anyway?

By Sue Dowd for Credit Union Business

Branch reboot


What’s the purpose of bank branches?

Sue Dowd asserts that a bank’s brick-and-mortar branches correlate to retailers who’ve opened showcase flagship stores that are as much about creating an outstanding and memorable customer experience as generating significant revenue streams.



Sue Dowd
SVP, Retail Strategy
Sue, a longtime retail strategist, uses her deep experience with financial institutions and retail environments to help her banking clients express their brands in their physical spaces, considering the customer experience at every touchpoint.