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Tips for Nailing CX During Peak Season

Lise Wilson for Total Retail

As retailers decipher what to expect during this critical, late fourth quarter, there’s a million-dollar question hanging in the balance: With getting items to shelves still a pressing challenge, how does customer experience remain at the forefront of a retailer’s strategy?

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Photo Credit: Getty Images by Kena Betancur

Lise Wilson is a strategy architect with 25+ years of experience in consumer packaged goods, retail design, and shopper marketing. At Miller Zell, she focuses on the shopper journey and experience with a concentration on what shoppers need at every step in the process.