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Three Ways to Keep the Personal Touch in Brick-and-Mortar Retail

  • Three Ways to Keep the Personal Touch in Brick-and-Mortar Retail

Ron Lutz for Retail Customer Experience

Innovative, nimble retailers still thrive, despite the so-called “Retail Apocalypse!” While the convenience of ecommerce will continue to fortify growth, smart brick and mortar retailers will focus on their own evolution throughout the entire brand experience. This article asserts that retailers must deliver “an in-store experience that is purposeful, measurable and memorable.”

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With over 35 years of leadership experience, Ron's focus while at Miler Zell was acting as the voice of the customer as chief retail officer.