Three Ways to Keep the Personal Touch in Brick-and-Mortar Retail

By Ron Lutz for Retail Customer Experience

3 Ways to Keep the Personal Touch in Brick-and-Mortar Retail

 

Purposeful, measurable and memorable in-store experience

Innovative, nimble retailers still thrive, despite the so-called “Retail Apocalypse!” While the convenience of eCommerce will continue to fortify growth, smart brick and mortar retailers will focus on their own evolution throughout the entire brand experience. This article asserts that retailers must deliver “an in-store experience that is purposeful, measurable, and memorable.”

 

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Ron Lutz
EVP, Chief Retail Officer
Ron Lutz, who recently retired from Miller Zell, built his career by guiding retailers through transformational growth and change. With over 35 years of leadership experience, his focus while at Miler Zell was acting as the voice of the customer as chief retail officer. Before joining Miller Zell, he was a VP for Lowe’s, focusing on the omnichannel customer experience.