Three Ways to Keep the Personal Touch in Brick-and-Mortar Retail

  • Three Ways to Keep the Personal Touch in Brick-and-Mortar Retail

Ron Lutz for Retail Customer Experience

Innovative, nimble retailers still thrive, despite the so-called “Retail Apocalypse!” While the convenience of ecommerce will continue to fortify growth, smart brick and mortar retailers will focus on their own evolution throughout the entire brand experience. This article asserts that retailers must deliver “an in-store experience that is purposeful, measurable and memorable.”

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Ron Lutz built his career by guiding retailers through transformational growth and change. With over 35 years of leadership experience, he focuses on the voice of the customer as Miller Zell’s chief client officer. Before joining Miller Zell, he was a VP for Lowe’s, focusing on the omnichannel customer experience.