Thinking Outside the Store

  • Retail
  • Thinking Outside the Store
Thinking Outside the Store Video

Signage in a Contactless Environment

Ron Lutz for International Signage Association

As curbside pickup and BOPIS (buy online, pick up in store) have become commonplace amid the pandemic, customers no longer have to enter a store to experience its brand. This means it’s now more important than ever for retailers to consider the CX journey beyond the front door and how signage plays a role in it. View how retail leaders can leverage store design principles and strategic signage to ensure that the customer’s experience is maintained even outside of the store.

Ron Lutz built his career by guiding retailers through transformational growth and change. With over 35 years of leadership experience, he focuses on the voice of the customer as Miller Zell’s chief client officer. Before joining Miller Zell, he was a VP for Lowe’s, focusing on the omnichannel customer experience.