As curbside pickup and BOPIS (buy online, pick up in-store) have become commonplace amid the pandemic, customers no longer have to enter a store to experience its brand. This means it’s now more important than ever for retailers to consider the CX journey beyond the front door and how signage plays a role in it. View how retail leaders can leverage store design principles and strategic signage to ensure that the customer’s experience is maintained even outside of the store.
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