The Crop-Up of Cross-Pollination – And Why It’s Here to Stay

  • Retail
  • The Crop-Up of Cross-Pollination – And Why It’s Here to Stay

Creative, unexpected retail pairings aren’t going away

Ron Lutz for Retail Environments

Recent headlines show that this trend toward cross-pollination isn’t a one-and-done. In fact, it is growing and being cultivated by consumer expectations. The days of clear retail lines and segmentation are definitely changing. Ron Lutz, Miller Zell’s Chief Retail Officer, takes a deep dive for Retail Environments.

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Ron Lutz built his career by guiding retailers through transformational growth and change. With over 35 years of leadership experience, he focuses on the voice of the customer as Miller Zell’s chief client officer. Before joining Miller Zell, he was a VP for Lowe’s, focusing on the omnichannel customer experience.