Aligning the Digital Experience to the Journey
The age-old belief for retailers was that the longer customers spent in your store, the better. But in today’s world of instant gratification, consumers are looking to streamline almost everything — including shopping. This means that retailers must find ways to shorten transactional time while enticing consumers to spend more time engaging in the in-store experience. This is where digital personalization comes in, as long as you do it the right way.