The age-old belief for retailers was that the longer customers spent in your store, the better. But in today’s world of instant gratification, consumers are looking to streamline almost everything — including shopping. This means that retailers must find ways to shorten transactional time while enticing consumers to spend more time engaging in the in-store experience. This is where digital personalization comes in, as long as you do it the right way.
Patrick Neff leads Miller Zell’s efforts to develop innovative customer experiences through digital products and services. His expertise and focus go beyond signage toward the strategic use of cutting-edge technology that creates more personal experiences for customers and provides ROI for clients. Prior to joining Miller Zell, he worked at AT&T for 13 years.