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Strategic Store Design is Critical to Meet Anticipated Increases in Holiday Traffic

  • Retail
  • Strategic Store Design is Critical to Meet Anticipated Increases in Holiday Traffic
Lise Wilson for Total Retail

It's not news that the global pandemic has continued to complicate both back-of and front-of-house operations for retailers, but the holidays are coming, nonetheless. Several factors will serve to increase the pressure on physical retail locations this year.

 

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Lise Wilson is a strategy architect with 25+ years of experience in consumer packaged goods, retail design, and shopper marketing. At Miller Zell, she focuses on the shopper journey and experience with a concentration on what shoppers need at every step in the process.