How to Run a Store in a Pandemic

Retail Dive Featuring Tom Ertler

how to run a store during a pandemic


Retail during a pandemic?

It's possible to safely operate brick-and-mortar retail, experts say. But with that comes great responsibility, and some consumers aren't making it easy. Miller Zell SVP and creative director Tom Ertler provides some insights to Retail Dive.


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Tom Ertler
SVP, Creative Director
Tom Ertler is a retail designer and creative director focused on brand development, graphic communication, environments design and implementation (A&E). His career spans over 30 years and is distinguished by industry awards and, more importantly, industry results for some of the best-known brands in the world as well as emerging brands.