Skip to content

The 2 'W's' of Retail Reinvention

  • The 2 'W's' of Retail Reinvention
Ron Lutz for Total Retail

Reinvention is the new reality for retailers looking to stay competitive. Brick-and-mortar stores must maintain visual standards and navigational ease but also serve real-time omnichannel interactions that drive an overall better experience. The first step toward reinvention is understanding your “why” – why this plan is necessary and important to the growth of your brand. The next step is understanding what your customers want.


Read Article


With over 35 years of leadership experience, Ron's focus while at Miler Zell was acting as the voice of the customer as chief retail officer.