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The 2 'W's' of Retail Reinvention

  • The 2 'W's' of Retail Reinvention
Ron Lutz for Total Retail

Reinvention is the new reality for retailers looking to stay competitive. Brick-and-mortar stores must maintain visual standards and navigational ease but also serve real-time omnichannel interactions that drive an overall better experience. The first step toward reinvention is understanding your “why” – why this plan is necessary and important to the growth of your brand. The next step is understanding what your customers want.

 

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With over 35 years of leadership experience, Ron's focus while at Miler Zell was acting as the voice of the customer as chief retail officer.