Mapping Out a Retail Reinvention Game Plan

By Ron Lutz for Chain Store Age

Mapping Out a Retail Reinvention Game Plan


Multi-channel compatibility and real-time interaction

Today’s consumers demand the basic amenities they’ve valued for decades but they also want multi-channel compatibility and real-time interaction to drive more informed purchasing decisions and a better overall shopping experience. So savvy retailers need a thoughtful reinvention game plan that reposition their stores as memorable, must-visit consumer destinations.




Ron Lutz
EVP, Chief Retail Officer
Ron Lutz, who recently retired from Miller Zell, built his career by guiding retailers through transformational growth and change. With over 35 years of leadership experience, his focus while at Miler Zell was acting as the voice of the customer as chief retail officer. Before joining Miller Zell, he was a VP for Lowe’s, focusing on the omnichannel customer experience.