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Mapping Out a Retail Reinvention Game Plan

  • Mapping Out a Retail Reinvention Game Plan
Ron Lutz for Chain Store Age

Today’s consumers demand the basic amenities they have valued for decades but they also want multi-channel compatibility and real-time interaction to drive more informed purchasing decisions and a better overall shopping experience. So savvy retailers need a thoughtful reinvention game plan that reposition their stores as memorable, must-visit consumer destinations.

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With over 35 years of leadership experience, Ron's focus while at Miler Zell was acting as the voice of the customer as chief retail officer.