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Child's Play by design:retail

  • Child's Play by design:retail
Kefi aims to reinvent the toy buying experience with its first concept store.

Kefi’s founder and CEO Drew Panayiotou knew that toy retail was ripe for disruption. So Kefi partnered with Miller Zell. Senior design director Allen Plaugh said the project was a departure from the storage and signage most retailers use. “Kefi is rethinking the whole model.” 


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End-to-end branded environment services under one roof to craft the optimal customer experience wherever people gather, shop or learn.

A longtime retail strategist, Sue uses her deep experience with financial institutions and retail environments to help her clients express their brands in their physical spaces, considering the customer experience at every touchpoint.