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Let The Wait Begin: How To Improve CX In Outside Lines

  • Retail
  • Let The Wait Begin: How To Improve CX In Outside Lines

Taking care of queuing customers

Ron Lutz for Retail TouchPoints

Retailers need to have a firm handle on their doors to ensure compliance with government and company mandates. They also need to take a close look at how they can provide a smooth and convenient outdoor waiting experience for queuing customers.

Ron Lutz, Miller Zell's chief client officer, provides ideas in an article for Retail Touchpoints for how retailers can begin implementing physical and technological improvements to their outdoor lines to make the wait worthwhile.

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With over 35 years of leadership experience, Ron's focus while at Miler Zell was acting as the voice of the customer as chief retail officer.