How to Cater to Last-Minute Shoppers

  • Retail
  • How to Cater to Last-Minute Shoppers

Shopper Personality Profile

Lise Wilson and Susan Brock for My Total Retail

If you read the first installment in this series, you’re familiar with our personas approach to the holidays, namely the early peak season shoppers who we refer to as the Robins and Turtles. Now we’re shifting gears to the more last-minute bunch, our Foxes and Rabbits, and how you can maximize your holiday strategy to serve their needs.

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Lise Wilson is a strategy architect with 25+ years of experience in consumer packaged goods, retail design, and shopper marketing. At Miller Zell, she focuses on the shopper journey and experience with a concentration on what shoppers need at every step in the process.

Susan Brock is a senior retail strategist with 20 years of experience in consumer packaged goods, medical devices, retail design, and shopper marketing. At Miller Zell, she focuses on the customer experience, reducing friction points, driving increased shopper satisfaction, and turning data into insights and insights into effective in-store execution.