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High Impact Design at a Fraction of the Cost

High Impact Design at a Fraction of the Cost with American Builders Quarterly


In 2020, Regions turned to Miller Zell, wanting to speed up its branch building process and to develop a smaller, more efficient footprint. We created NEXUS Lite, inspired by the NEXUS concept but at a fraction of the cost. We focused on high impact environmental branding elements supported by creative use of more cost-effective brand tools, like paint and branded vinyl. With both design and execution, we added flexibility that expedited build and installation.

 

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End-to-end branded environment services under one roof to craft the optimal customer experience wherever people gather, shop or learn.