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How to Extend the Customer Experience to Outside Queues

  • Retail
  • How to Extend the Customer Experience to Outside Queues

Queue solutions for reopening stores

Ron Lutz for Chain Store

Brick-and-mortar stores across the country are reopening with limits on customer capacity. What this means is that as we approach the summer months, customers will be waiting outside in the unpredictable weather for their turn to shop. So how can retailers invest in a more comfortable and convenient outside waiting experience? Ron Lutz, Miller Zell’s chief retail officer, provides some insights.

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With over 35 years of leadership experience, Ron's focus while at Miler Zell was acting as the voice of the customer as chief retail officer.