Better Than Washing Dishes: How to Enhance Your CX With In-Store Value

By Lise Wilson and Susan Brock for My Total Retail

miller zell blog better than washing dishes

Credit: Lush Cosmetics

Creating value for customers

Retailers can drive value in their stores to make their customer experience an enjoyable one. In fact, our team has identified four key ways physical retailers can attract and retain shoppers and differentiate themselves in a crowded marketplace through experience, authenticity, purpose and simplicity.


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Lise Wilson,VP Retail Strategy

Susan Brock
VP, Retail Strategy
Susan Brock is a senior retail strategist with 20 years of experience in consumer packaged goods, medical devices, retail design, and shopper marketing. At Miller Zell, she focuses on the customer experience, reducing friction points, driving increased shopper satisfaction, and turning data into insights and insights into effective in-store execution.