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How to Enhance Your CX With In-Store Value

  • Retail
  • How to Enhance Your CX With In-Store Value

Creating value for customers

Lise Wilson and Susan Brock for My Total Retail

Retailers can drive value in their stores to make their customer experience an enjoyable one. Our team has identified four key ways physical retailers can attract and retain shoppers and differentiate themselves in a crowded marketplace through experience, authenticity, purpose and simplicity.

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Lise Wilson is a strategy architect with 25+ years of experience in consumer packaged goods, retail design, and shopper marketing. At Miller Zell, she focuses on the shopper journey and experience with a concentration on what shoppers need at every step in the process.

Susan Brock is a senior retail strategist with 20 years of experience in consumer packaged goods, medical devices, retail design, and shopper marketing. At Miller Zell, she focuses on the customer experience, reducing friction points, driving increased shopper satisfaction, and turning data into insights and insights into effective in-store execution.