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Through the Retail Lens: The Curbside Customer Experience

  • Retail
  • Through the Retail Lens: The Curbside Customer Experience

Customer evolution amid COVID-19

Ron Lutz for National Retail Federation

Miller Zell’s Chief Retail Officer Ron Lutz speaks to the National Retail Federation about improving customer experience with services like buy online, pick up in-store (BOPIS), and curbside pickup.

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With over 35 years of leadership experience, Ron's focus while at Miler Zell was acting as the voice of the customer as chief retail officer.