Through the Retail Lens: The Curbside Customer Experience

By Ron Lutz for National Retail Federation

Curbside Customer Experience


Customer evolution amid COVID-19

Miller Zell’s Chief Retail Officer Ron Lutz speaks to the National Retail Federation about improving customer experience with services like buy online, pick up in-store (BOPIS), and curbside pickup.

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Ron Lutz
EVP, Chief Retail Officer
Ron Lutz, who recently retired from Miller Zell, built his career by guiding retailers through transformational growth and change. With over 35 years of leadership experience, his focus while at Miler Zell was acting as the voice of the customer as chief retail officer. Before joining Miller Zell, he was a VP for Lowe’s, focusing on the omnichannel customer experience.