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Creating a Unique Customer Experience to Drive 2019 Success

  • Creating a Unique Customer Experience to Drive 2019 Success
Ron Lutz for Retail TouchPoints

Retailers need to move beyond “omnichannel” toward a more holistic focus. They need to better understand the “why” a customer would shop with a particular retailer, rather than merely seeing them as an on-line or in-store shopper. The industry should set its sights on creating the ‘complete customer experience,’ which is richer, more memorable, and personalized. This process begins long before the customer steps into a store or shops online.

 

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With over 35 years of leadership experience, Ron's focus while at Miler Zell was acting as the voice of the customer as chief retail officer.