Inserting Your Brand into the Modern Shopping Experience

By Tom Ertler for Retail TouchPoints

Insert Branch into Shopping Experience

Modern shopping malls have undergone transformation

Brands are no longer the driving force behind customers flocking to mixed-use developments, according to Miller Zell's Tom Ertler. Instead, the unique property is “the brand,” and to fit in retailers must provide value to the location and blend into its environment.



Tom Ertler
SVP, Creative Director
Tom Ertler is a retail designer and creative director focused on brand development, graphic communication, environments design and implementation (A&E). His career spans over 30 years and is distinguished by industry awards and, more importantly, industry results for some of the best-known brands in the world as well as emerging brands.