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Inserting Your Brand into the Modern Shopping Experience

  • Inserting Your Brand into the Modern Shopping Experience
Tom Ertler for Retail TouchPoints

Brands are no longer the driving force behind customers flocking to mixed-use developments, according to Miller Zell's Tom Ertler. Instead, the unique property is “the brand,” and to fit in retailers must provide value to the location and blend into its environment.

 

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Retail designer and creative director focused on brand development, graphic communication, environment design, and implementation (A&E). Tom's career spans over 30 years and is distinguished by industry awards and, more importantly, industry results for some of the best-known brands in the world as well as emerging brands.