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Blurring the Lines Between QSR and Retail

  • Retail
  • Blurring the Lines Between QSR and Retail

Brian Badillo & Christian Hess for Modern Restaurant Management

At first glance, factors influencing where to grab a quick bite to eat may seem different from those behind buying a new pair of shoes. Yet they share a similar objective – influencing and serving customers wherever they are and with whatever they want.

Modernizing customer experiences and maintaining satisfaction are top priorities for retail and restaurant owners. While distinct differences exist, here are some key best practices both can leverage to address growing consumer demands.

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Brian Badillo (Vice President, Retail Solutions) and Christian Hess (Vice President, Retail Accounts - QSR) are seasoned retail and QSR marketers. Brian has 20 years of experience in marketing execution and data-driven marketing programs, helping brands get the attention of a highly distracted consumer. Christian's experience ranges from advertising to shopper marketing to retail design, with the privilege of partnering with some of the world's most iconic food and beverage brands.