Earn an A From Back-to-School Shoppers

By Tom Ertler for Progressive Grocer

back to school shoppers

Tips for a uniquely challenging Back-to-School season

Although getting stores ready for this unprecedented school year is certain to be a challenge, it’s doable. With thoughtful planning, retailers can create a shopping experience that entices patrons and addresses ways to implement new safety precautions brought on by the COVID-19 pandemic.


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Tom Ertler
SVP, Creative Director
Tom Ertler is a retail designer and creative director focused on brand development, graphic communication, environments design and implementation (A&E). His career spans over 30 years and is distinguished by industry awards and, more importantly, industry results for some of the best-known brands in the world as well as emerging brands.