Earn an A From Back-to-School Shoppers

  • Retail
  • Earn an A From Back-to-School Shoppers

Tips for a uniquely challenging Back-to-School season

Tom Ertler for Progressive Grocer

Although getting stores ready for this unprecedented school year is certain to be a challenge, it’s doable. With thoughtful planning, retailers can create a shopping experience that entices patrons and addresses ways to implement new safety precautions brought on by the COVID-19 pandemic.

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Retail designer and creative director focused on brand development, graphic communication, environment design, and implementation (A&E). Tom's career spans over 30 years and is distinguished by industry awards and, more importantly, industry results for some of the best-known brands in the world as well as emerging brands.