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Lise Wilson

Lise Wilson is a strategy architect with 25+ years of experience in consumer packaged goods, retail design, and shopper marketing. At Miller Zell, she focuses on the shopper journey and experience with a concentration on what shoppers need at every step in the process.

Credit to iStock and Ridofranz

Time to rethink your post-COVID signage strategy?

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Latest Posts

Restaurants Explore Alternatives to Raising Prices


Lise Wilson for QSR Magazine It is no secret that eating both in and out have become costlier over the past two years thanks to ongoing pressures from higher fuel prices,..

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Strategic Store Design is Critical to Meet Anticipated Increases in Holiday Traffic

Lise Wilson for Total Retail It's not news that the global pandemic has continued to complicate both back-of and front-of-house operations for retailers, but the holidays are..

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How to Cater to Last-Minute Shoppers

Shopper Personality Profile Lise Wilson and Susan Brock for My Total Retail

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How to Enhance Your CX With In-Store Value

Creating value for customers Lise Wilson and Susan Brock for My Total Retail

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