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Five Areas of Focus for Branded Environments in 2022
Fixtures & Décor: Producing Value, Great Customer Experiences
Consider five classic challenges for a diverse group of branded environments:
Establish Customer Impact as the Driver of Design
Your own research and experience tell you that store design impacts customer behavior and shopper journeys. It’s no secret that alluring environments and informative messaging..
Develop Digital Solutions for Branded Environments
Well-executed digital initiatives optimize the customer experience, support associates, create brand connections and minimize friction along the path to purchase.
You're Welcome (and Other Good Vibes from a Retail Tour)
Coinciding with RetailX last month, I was lucky enough to wear the hat of fearless guide for Miller Zell’s Chicago Discovery Tour. No, this was not one of those grand..
Décor & Fixtures: How to Ensure Your Environmental Refresh Succeeds
Successful environmental branding requires outstanding décor and fixtures, which need to be both delightful and purposeful.