Five Areas of Focus for Branded Environments in 2022
Digital Strategies that will Connect with Customers
When considering a digital solution within your branded environment, the biggest challenge is ensuring it’s purposeful, solves customer and associate pain points and checks the..
Establish Customer Impact as the Driver of Design
Your own research and experience tell you that store design impacts customer behavior and shopper journeys. It’s no secret that alluring environments and informative messaging..
Embedding Store Strategy into Design
Fostering customer loyalty, driving upsells and cross-sells, educating shoppers. Celebrating products, building brand recognition, supporting associates. The list goes on and on...
You're Welcome (and Other Good Vibes from a Retail Tour)
Coinciding with RetailX last month, I was lucky enough to wear the hat of fearless guide for Miller Zell’s Chicago Discovery Tour. No, this was not one of those grand..
What is Great Project Management for Branded Environments?
Consider these complicated, high-priority branded environment projects: The nation’s largest retailer wanted to execute rebranding for its interior and displays while also leaning..
Décor & Fixtures: How to Ensure Your Environmental Refresh Succeeds
Successful environmental branding requires outstanding décor and fixtures, which need to be both delightful and purposeful.