Retailers are on the front lines of the both the battle against and ramifications from the COVID-19 pandemic.
We at Miller Zell applaud the many efforts we read and hear about from across the country and the globe, where retailers are trying to take care of their customers, associates and communities.
Whether it’s making donations to relevant causes, repurposing manufacturing facilities, using technology to support social distancing, creating exclusive hours for seniors and other at-risk groups or offering employees raises and other critical benefits, these efforts involve creativity, sacrifice and a belief in serving the greater good.
While not an exhaustive list, here are some notable initiatives that caught our attention:
Lowe’s committed $25 million to support the emerging needs of its associates, customers and communities. That included a $10 million donation toward essential protective products to help keep medical professionals on the frontlines of this crisis healthy and safe.
Of course, this is not a complete list, as most retailers are making an effort to reach out to customers in new ways, both to meet their business needs and to help people navigate through uncertain, stressful times.
Thank you from Miller Zell. We believe in and celebrate your innovative solutions to retail challenges as well as corporate responsibility. We are proud to be among you.
Editor's note: This story was published in March of 2020.
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