Our Work Stars in NAPA’s New Ad

Auto parts giant NAPA released a hilarious ad that features Miller Zell’s strategic retail design work

By Miller Zell

With a key emphasis on do-it-yourselfers, NAPA yellow, and the female shopper, Miller Zell designed a new environmental décor package. The work features authoritative hero categories, quality messaging, an uplifting customer-centric atmosphere, and a competitive proposition to drive traffic to the store.

Watch and smile:

TAGS Customer Experience Retail Design

Subscribe to get the latest from Miller Zell

Want the latest blog post or musings on all things retail? Subscribe below. We won’t sell your personal data, and you can unsubscribe at any time.