Three Lessons From Committed Green Retailers

Retailers can explore sustainable practices while creating
a memorable customer experience

By Miller Zell

Going green is no longer an option. Based on what consumers want from brands, it’s now a necessity to remain competitive.

In its “Global Powers of Retailing 2018,” Deloitte asked young consumers what is most important to them in a retail experience. Sustainability was among the top four answers.

Why? A 2015 study from Nielsen noted, "Consumers are trying to be responsible citizens of the world, and they expect the same from corporations. So when it comes to purchasing, they are doing their homework."

Ron Lutz, Miller Zell EVP and chief client officer, sees an opportunity for retailers to connect with shoppers and build their brands. In an article, "3 lessons from committed green retailers," for Retail Environments, he celebrates three retailers who are thinking beyond the expected and exploring sustainable practices that fit their specific business models while also creating memorable customer experiences.

This past year, Simons launched what is believed to be the Canada’s first net-zero- energy retail store in Quebec City.

Denver’s ZERO market asks customers to supply their own packaging — as in bring reusable containers and fill them with goods sold in bulk.

Meanwhile, REI had determined that by the fall of 2020 every item it sells must meet stringent sustainability standards.

Lutz notes that going green doesn’t mean altering your entire operation but can instead be accomplished through strategic and innovative thinking
He knows what he’s talking about. Sustainability is part of Miller Zell’s culture and business mission. 

A 2015 study from Nielsen noted, "Consumers are trying to be responsible citizens of the world, and they expect the same from corporations. So when it comes to purchasing, they are doing their homework."

We are one of just 58 companies in the nation with certifiably sustainable print facilities. Further, in 2018, we installed a solar array on the roof of our corporate office that will produce 1,470,000 kWh of energy per year, offsetting our non-renewable energy use by nearly one-half and reducing our carbon footprint by 1,206 tons annually.

Recycling and carefully curating the property and walking trails around our Atlanta headquarters are part of our daily routine.

Our motivation is simple. We believe in environmentally friendly policies and practices for ourselves and our partners.

TAGS Sustainability Corporate Social Responsibility Retail Strategy

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