End-to-end branded environment services under one roof to craft the optimal customer experience wherever people gather, shop or learn.
Successful environmental branding requires outstanding décor and fixtures, which need to be both delightful and purposeful.
Environmental design is art, but it’s art with a singular purpose: Optimizing your brand and customer experience to build loyalty.
In 2019, Miller Zell met with athletic administrators from an elite Power Five program. When we described our half-century-plus of experience designing and executing innovative..
It’s common for environmental design conversations to start with structures and spaces. But when banking clients asked us to figure out how to set up branches in grocery stores,..
Some companies do retail research. Some offer environmental design. Others focus on print, décor, POP or hardware production. Still others focus on digital kiosks.
The COVID-19 pandemic accelerated the adoption of in-store digital initiatives because of expediency. Those who had been digital leaders found themselves ahead of the curve, while..
No question, 2020 has been an unprecedented, anxious year, for people and businesses. Yet as we at Miller Zell reflect on what 2020 entailed and what we can expect from 2021 and..
It’s 2022, and three different customers want to order lunch from their favorite quick-serve restaurant. All three decide to use the QSR’s app. Customer one is in a hurry. He also..
Environmental build/renovation, from initial concepts to installation completion, can be a twisting and complicated process. Major projects typically involve architects,..
It’s easy to say that the only certainty right now is uncertainty, as the societal reopening amid the COVID-19 pandemic so far has not gone well. We still don’t know the potential..
Before the COVID-19 pandemic disrupted people’s lives and the international economy, every retailer knew it needed to consistently innovate in order to stay ahead of its..
Our nation and world are reopening in phases and with caution, so retailers are adopting new standards while also aspiring to create the best possible customer experience.
The Covid-19 pandemic shutdown provoked anxiety, frustration and uncertainty. The reopening, at least initially, won’t be much different, though it includes a clear element of..
The tired dad pulls up to the drive-through window to pick up his family’s dinner, his two young children screaming in the back seat. The associate hands the man his food. Then..
As if there weren’t enough reasons for businesses to make sustainability efforts a priority, a recent nationwide study conducted at Harvard “found that coronavirus patients in..
There were 4,500 exhibitors and 20,000 tech products at CES in January. Many were captivating. Some could become transformative in the industry. Digital innovation is..
The name sounds so good: “Guaranteed Savings Model.” What could be better than the certainty of savings when deciding upon a print management partner? Even the shortened version,..
Millennials are now the largest adult generation in the United States, but Baby Boomers possess more than half of household wealth. Yet Generation Z is entering adulthood and it..
Creating the ultimate customer experience not only creates loyal customers but ultimately leads to brand enthusiasts. But the path to get there starts well before customers walk..
The retail industry spent the last decade investing in and expanding “how” a customer can shop. Many were successful with what became termed “omnichannel” retail, blending on- and..
First, experts are projecting increased retail spending this holiday season. Second, demanding customers want seamless, personalized experiences that engage them during their..
The good news is the so-called “Retail Apocalypse!” narrative is turning out to be another ghost story. It’s a dramatic, scary idea but ultimately exaggerated and unrealistic.
A J.P. Morgan analyst told CNBC that we could have the "best back-to-back [seasons] that the consumer has seen in five-plus years.” Shoppers could spend more than $1.1 trillion,..
When Amazon decided to invent a new holiday, we wondered if it would become the next thing in online shopping. Three years later, the answer is obviously yes. Each Prime Day has..