3 Ways to Keep the Personal Touch in Brick-and-Mortar Retail
The good news is the so-called “Retail Apocalypse!” narrative is turning out to be another ghost story. It’s a dramatic, scary idea but ultimately exaggerated and unrealistic.
Brick and mortar retail is growing. Yes, more than a few retailers went belly-up over the past five years, but blame for their failures was reflected in the mirror, not in consumers’ changing tastes or the growth of online shopping.
Innovative, nimble retailers still thrive. While the convenience of ecommerce will continue to fortify its growth, smart brick and mortar retailers will focus on their own evolution throughout the entire brand experience, notes Ron Lutz, EVP and chief client officer at Miller Zell.