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2022 Consumer Electronics Show: Top Emerging Technologies

By Josh Johnson & Patrick Neff
  • 2022 Consumer Electronics Show: Top Emerging Technologies

Our Miller Zell Digital Solutions Team attended the Consumer Electronic Show (CES) 2022 in Las Vegas on a mission to seek out inspiration on four levels:  

  1. Environmental design using technology
  2. Content strategy for brands with product showcases
  3. Storytelling using emerging technology.  
  4. Uncover future technologies with potential to evolve retail experiences

While many tech giants, such as Meta, AMD and Amazon, pulled out of CES this year --  leaving barren spots across the normally packed showroom floor -- there were still many valuable takeaways from our two days walking the showroom floors.

HIGHLIGHTS

LGVirtual1
LGVirtual2Life's Good Lounge at CES 2022 - Las Vegas, Nevada.

Virtual Brand Experiences

Nothing puts a spotlight on innovation more than overcoming obstacles. LG opted to keep its employees at home but still wanted to showcase the brand at CES. So LG’s team cleverly brought not one but multiple virtual experiences to the showroom floor. Powered by AR technology and mapped out with simple plywood and tape, LG offered participants an immersive, self-service showcase that was not only a popular attraction, but also it kept the brand relevant at CES.

Our Takeaway

COVID-19 has ramped up the importance of brands to design for both physical and digital brand experiences, and the pandemic continues to justify  brands’ investment in emerging technologies such as augmented and virtual reality.

AdaptingScreen1Both TCL and Hisense introduced self-rotating TVs

Content Orientation Responsive Screens

Marketers and content creators spend a lot of time and energy on formatting content to run on both landscape and portrait devices. Very soon, this formatting dilemma may not matter anymore.  Both TCL and Hisense introduced self-rotating TVs that will turn the screen to optimally match the content being displayed.

Our Takeaway

This new technology has the potential to deliver a seamless media experience without the need for black bars around content. This also eliminates wasting production resources on versioning content for mobile, social and in-store marketing campaigns.

SamsungArtDigital art is exploding in popularity

Digital Art Museums

With the rise of NFT (Non-Fungible Tokens), digital art is exploding in popularity. Samsung is capitalizing on this trend and has designed displays specifically for showcasing digital artwork. With beautiful wood replacing black plastic frames and matte finish display technology minimizing light reflections, you can see the true color and texture of the artwork.

Our Takeaway

We love the tasteful marriage of print and digital. This technology has potential to revolutionize the reach, impact and flexibility of artistic media and bolster the ability to bring stories to life within physical environments.

RobotAmeca, the world's most advanced humanoid robot

Super-Realistic AI Technology

The British are invading America again, but this time with super- realistic robotic technology. One of the highlights of the emerging tech showroom was the unveiling of Ameca, the world’s most advanced humanoid robot. With highly realistic facial expressions and physical movement, it was hard for Ameca not to grab attention. Not to be overshadowed, there were also several other AI- focused startups that let you converse with a virtual William Shatner and interact with a very human-like kiosk interface. In the near future, it may become difficult to determine if you are engaging with a human or machine.

Our Takeaway

If staffing shortages across retail and other sectors continue, it’s fairly straightforward to envision AI technology evolving even further to fill the void where human interaction still plays a critical role in the customer experience.

ARGlass2ARGlass3
Wearable smart glasses are closer to reality

Enterprise AR Smart Glasses

While Google Glass never gained the mainstream success many envisioned, this has not extinguished the dream of bringing to market a smart optical device that is both powerful and stylish.

Both TCL and startup Vuzix seem to be getting closer to making wearable smart glasses a reality, with many practical use cases for both consumers and businesses.  TCL has even added attachable lens covers for users to pivot their experience from transparent overlays triggered in the real world to fully immersive leaps into the metaverse. From first-hand experience, this technology is taking impressive leaps forward and should not be ignored.

Our Takeaway

If AR Smart Glasses ever gain wide adoption, it is hard to ignore the potential this technology holds. This includes digitally augmenting brick-and-mortar shopping and brand experiences, as well as planning out store designs in a physical space before finalizing the experiences.


Attending trade shows like CES is how we remain inspired and connected to new innovations.

 

Contact us for innovation to grow your business using new technologies and enhanced experiences

 

Josh Johnson & Patrick Neff lead Miller Zell’s efforts to develop innovative customer experiences through digital products and services. Their expertise and focus go beyond signage toward the strategic use of cutting-edge technology that creates more personal experiences for customers and provides ROI for clients.