The Miller Zell Digital Media team creates and manages in-store digital media experiences that connect with shoppers and enhance the retail environment.
Our expertise is in integrating digital media into the total retail environment and making it part of the DNA of the store – not a stand-alone concept. Our digital media systems are scalable, cost-effective, and offer a complete solution for managing, scheduling, and deploying media at the point of sale or across multiple locations.
It is imperative to have a well-planned and detailed strategy when it comes to in-store digital media. Every word, image, and sound must be carefully planned and must be treated as part of a total in-store strategy. To this end, our Digital Media group works closely with clients to develop a package that clearly outlines goals and ensures that creative work is perfectly aligned.
Some of the objectives we have addressed include:
Digital menu day-parting
Interactive kiosks and product explanations for high-ticket purchases
Queuing systems and navigation
Infotainment for queue lines to reduce line abandonment
Driving traffic to specific in-store destinations
Integration of on-line and in-store content
We have creative, animation and production studio capabilities to create dynamic, effective digital content; whether working with current marketing/brand concepts or developing an entirely fresh brand experience.
Leveraging Miller Zell’s 40 years of experience in retail, convenience store, financial, hospitality and QSR verticals, we can support your in-store objectives with a digital experience that entertains and informs, inspires customer loyalty, increases brand awareness and improves the overall aesthetic of the retail environment.
Digital Media Goals
Improve point of purchase marketing
Drive turnover of slower inventory items
Inspire customer loyalty
Improve customer experience
MZ Media Services
Digital Media Strategy
Benchmarking Best Practices
Competitive Research
Metrics of Success
Content Strategy
Delivery & Implementation
Monitoring & Maintenance
Support
Hardware Scope
Digital merchandising
Digital media network
