Design and Strategy

This is an industry with unlimited license for theater. Great design has to address business needs, so we base our creative on solid demographic, operational and brand platforms.

Creative might lead to architecture-as-billboard, immersive graphics or digital menu-boards. Whatever the strategy, we focus on the delicate balance among aesthetics, functionality and scalability.

Program Management

We emphasize simplifying the management of complex print programs and have made huge investments in the creation of web-based tools for easy allocation of marketing materials, graphics, menu strips and other elements. The kit of tools is called MZ REACH.

It enables management of programs down to the store and item level with databases and rules systems that can track hundreds of attributes by location. We also maintain call centers to support individual store ordering.

We also continue to make large investments in digital printing and other technologies and processes so that brand consistency can be ensured whether graphics are permanent or temporary.

For Miller Zell, the secret ingredient is integrating great creative work with the operational realities of implementation.

QSR & Hospitality Case Studies

• Freshens
• Honey Baked Ham

Other Retail Clients

Cosi
Heavenly Ham
Shane's Rib Shack
"A globally-known professional golf tournament in Augusta, Georgia"
Church's Chicken
Texas Chicken