qsr & hospitality

From creating "restaurants of the future" to optimizing menu board space, Miller Zell's QSR & Hospitality Team focuses on the very delicate balance among esthetics, functionality, and scalability.

This is an industry sector with broad license to design with a theatrical approach, and we relish that. But at the same time we recognize the need to make certain that all design elements exist for a business reason.  The reason might be the creation of an other-worldly experience to drive traffic; it might be the materials selection for counters and walls; or it might be the choice of digital menu boards to address different menus by day-part.


We have 40 years of experience delivering cost-effective solutions created through innovative, strategic processes that utilize all of our best practices and industry knowledge.

Some of the challenges the QSR and Hospitality team addresses include:

  • Co-branding
  • Stadium navigation and creation of sky boxes
  • Menu board design and optimization by day-part
  • Queue design and time compression
  • Complete facility redesign and rebranding
  • Creation of new QSR concepts
  • Graphics production, fulfillment, and program management
  • Design and engineering of traveling and temporary spaces

Additionally we can produce and manage the monthly distribution of menu boards and promotional graphics to thousands of franchised and corporately owned restaurants through our dedicated call center designed to meet the needs of complex national and regional chains.

 

  

QSR & Hospitality Case Studies

Other Retail Clients

Cosi
Heavenly Ham

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