Design and Brand Building

Occasionally client needs go beyond “traditional” retail and into new venues where branding and entertainment blend with retail needs in new and different ways.  These are often in sports venues - whether arena or golf course - and they often require in-depth traffic flow planning and digital media techniques for brand expression in large spaces.

Engineering, Flexibility, and Fast Track Implementation

Many of our projects in this area have required extremely fast design, production, and installation turns. Since Miller Zell is fully integrated we have been able to deliver successfully. The metroPCS digitalLOFT project, for example, was designed, produced, and installed in 60 days – including all digital media content, production, and deployment.

The work for Cirque du Soleil had unique engineering challenges: we had to design and develop the entire front-of-house retail, entry, and food & beverage tent so that all the elements can be assembled without tools and also with the ability to be assembled and knocked down in a matter of days. All the parts from metal palm trees to apparel displays also had to be engineering to compress into small spaces for transportation. It’s sort of the ultimate in pop-up retail.

Sports & Entertainment Case Studies