The Miller Zell Consumer Industries practice approaches every project from the shopper’s point of view with a focus on developing insights that can be translated into in-store programs that are scalable and flexible.

Because of the company’s on-going retail relationships, the CI team is also able to foster collaboration and to provide manufacturers with guidance about how in-store programs might be received by or best work with certain store chains. .

From category redesign and graphics for non-alcoholic CSDs to displays for quick meal solutions, our creative outputs connect with shoppers and deliver innovation to retailers with measurable results.

Because Miller Zell is vertically integrated from shopper research to installation (and owns state-of-the-art downstream printing, POP, and display production capabilities) the CI team is able to offer in-store services that create an unbroken chain of accountability.

Examples of work the Miller Zell Consumer Industries practice has done include: :

• Primary shopper research and insights development
• Category re-invention, graphics, fixtures, and environmental design
• In-store destinations and store-in-store design
• Graphics, POP, and display production & installation
• Management of in-store programs involving multiple suppliers
• Kiosks and interactive digital design and content management
  
  

We have also designed and deployed retail labs as well as very innovative collaboration centers for a number of  suppliers in the US and other countries.

Consumer Case Studies

• Crayola
• Walmart Vision Center
• Unilever

Other Retail Clients

General Mills
Con Agra
McNeil
Coca-Cola
Wrigley

Related Miller Zell Services

• Branding & Strategy
• Graphics Center
• Project Management