Miller Zell has enjoyed a continuous relationship with retail giant Walmart since 1991, during which time we have served as a ready response unit to numerous brand design evolutions and changes to the in-store experience. When Walmart embarked on its newest and most ambitious U.S. store remodel initiative, dubbed “Project Impact,” Miller Zell was charged with keeping the pace on an aggressive program that would involve every facet of the company: from Design and Production to Project Management, Installation and Roll-out Management.

THE RESULT

With an emphasis on creating stores that feel more open, brighter and easier to shop, everything from paint colors and sky lights to fixtures and signage received an overhaul. Miller Zell continues to serve as a full-service partner, with a team of experts who work as a well-oiled machine. Possessing in-depth knowledge on everything from graphic standards to fixture specs, Miller Zell is proud to help Walmart realize its next stage of growth.

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The Miller Zell process

We deliver innovation at retail, creating solutions that activate brands at the shelf and speak to shoppers in a meaningful way. We apply fact-based shopper insights, customer perspectives and cultural trend analysis to build meaningful connections between brands and people.

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