A tale of two brands: Volvo Mack sought to create a central dealership facility that could present two brand personalities side by side in a powerful format. Each mark needed to appeal to its core customers: Mack as the iconic American truck and Volvo as the European, hi-tech innovator. In addition, the dealership experience needed a strategy for guiding customers to their destinations based on their needs and time constraints.

THE RESULT

Designers focused on the customer journey to create an easy to navigate space plan that made sales, service and parts an integral part of the customer experience. Three main points of entry were incorporated in the plan targeting Sales, Service and Parts for efficient traffic flow and consideration of the customer's specific mind set and trip mission. Brand communications were introduced into the adjacency plan with modular elements that could be adapted to various configurations and dealer budgets.

 

Dealer-Based Case Studies

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