CHALLENGE

The new National City Bank® prototype featured a compact footprint, efficient space utiliza-
tion and easy office navigation. The missing ingredient was a “soul,” a focus for gathering.
Miller Zell set out to create an inviting centerpiece: a signature element and resource center
that welcomed customers to a new way of banking.

THE RESULT

Miller Zell proposed a living room concept that would promote warmth, assurance and
relevance. Also crafting the signature tagline “Your Everyday Bank,” this overall point of
view connects with customers and reinforces a sense of community, relationships and
dependability.


Against a striking floor-to-ceiling lifestyle billboard, NCB’s diverse portfolio of financial prod-
ucts are featured in a consumer-centric gathering space that includes seating and lighting
to create a comfortable, residential ambiance. The open sight lines and easy customer flow
around this new hub for branch activity set a welcoming tone for customers to do business.

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The Miller Zell process


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