Leading U.S. grocer Kroger launched Kroger Personal Finance in an attempt to enhance its array of money management services with a focus on one-stop convenience and signature customer service. Consolidating these offerings marked the first step toward creating a new experience. The next step would involve creative solutions to make it memorable.
THE RESULT
Miller Zell uses a bold graphic approach to design a space that conveys professionalism, organization and ease. Lifestyle silhouettes add a personal touch to the sleek menu of services. Pure hits of color outline zones for gathering information and conducting personal business. Emphasizing strength through simplicity, the KPF destination adds a new dimension to the neighborhood grocery store.
