THE CHALLENGE

What do you do when your business — an established retail presence based on a
three-month window of activity — needs to increase its physical reach in order to grow?

THE RESULT

Miller Zell answered the call with an innovative, highly cost effective pop-up retail kiosk that
can be deployed seasonally and set up in a matter of hours. The design is composed of warm
wood tones, black trim accents and metallic silver mesh screens, all of which create a profes-
sional office setting and provide customer privacy.
Each kiosk serves two tax preparers while its overall design promotes the H&R Block® brand
expectation of excellence. The mobile and modular design allows placement where and when
H&R Block customers need it. Miller Zell has produced more than one thousand kiosks. Units
cost less than $10,000; sales reports indicate that each one generates an incremental $300,000
in tax preparation revenue.

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The Miller Zell process


We deliver innovation at retail, creating solutions that activate brands at the shelf and speak to shoppers in a meaningful way. We apply fact-based shopper insights, customer perspectives and cultural trend analysis to build meaningful connections between brands and people.