Since its inception in 1985, Atlanta-based frozen yogurt and smoothie pioneer Freshens understands the need for continual improvement in order to stay relevant and competitive in their market. Miller Zell was asked to contemporize their brand image by creating a fresh retail experience that incorporated a sustainable initiative.

THE RESULT

Miller Zell uses white as a crisp and refreshing canvas against which vibrant pops of color are strategically placed to create “stop-ability”. Bold, large scale photography reinforces fresh, natural and good-for-you cues as they complement the sleek and subtle curves that frame out the destination. Miller Zell also gives the logo a refresh, signaling that Freshens has positioned itself a completely new experience.

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The Miller Zell process

We deliver innovation at retail, creating solutions that activate brands at the shelf and speak to shoppers in a meaningful way. We apply fact-based shopper insights, customer perspectives and cultural trend analysis to build meaningful connections between brands and people.

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