THE CHALLENGE

CitiTrends offers authentic urban brands at great prices, but the in-store experience did not match the promise or the great brands offered. The challenge was to convey urban style in an authentic way while giving no impression of being too expensive. To ensure that the interior of the store gives CitiTrends credit for the top tier brands it carries and positions the store as a leader in urban style. Design the store with cost effectiveness, operational simplicity and scalability in mind.

THE RESULT

The façade, lighting and windows are used to generate excitement and form a beginning for the CitiTrends brand story. The new store design creates a clean, bright atmosphere where colors, images and signage provide clear navigation and speak with the same visual voice. Graphics are used to reflect urban fashion chic in a down-to-earth way that respects the shoppers and the authenticity of the brands. A complete redesign of the logo and expression of brand identity link all aspects of the design.