As store brands proliferate, the reach of traditional mass media shrinks, and shoppers and retailers demand more, CPG manufacturers face increasing challenges at the shelf. That is why Miller Zell partners with leading manufacturers to deliver innovative and scalable in-store solutions that deliver category and brand strategies that connect with the shopper and deliver innovation to client retailers.

For companies like Coca-Cola, Unilever, Kraft, Johnson & Johnson, and many others our dedicated CPG practice has solved many challenges such as creating and mining shopper insights to create cost-effective, innovative category and in-aisle merchandising and graphics systems that have created documented sales lift.
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Our teams have helped clients understand how shopper marketing fits in the overall marketing mix as well as align retail and brand marketing. Miller Zell guides the process of translating consumer insights into innovative category management tools to connect with the shopper - not just the consumer - at retail.

Our teams also provide something that almost no agency can deliver - the guarantee of 100% professional execution and implementation. In addition to strategy and design, Miller Zell owns and controls its own production and installation capabilities, so the promise of bringing a solution to life at retail is real and leads to superior results - every time.
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